Working alongside Giant Peach, the aim was to distance ourselves from the myriad of traditional workspace design businesses, implementing modern and dynamic branding to reflect our services and culture.
By tightening the focus around a flexible and creative approach, we set about creating a brand that instils confidence and trust within the contemporary market place.
To do this we needed to:
- Define the Company Interiors brand & unique offering of service and experience
- Plan the market space that Company Interiors can occupy
- Ensure trust, confidence and creativity within the brand
- Create a clear and recognisable identity together with brand elements
Visual Identity Development
Once the concept had been chosen from the initial design iterations, the next stage was to refine and develop the new concept and the brand as a whole.
Updating the typeface and adding type treatments to the word mark and certain letters moved the concept forward and already started establishing the preciseness of the brand.
The colour palette is always key in creating the desired values and look of a brand and the right emphasis was placed on contrasting creative with familiarity. Supporting elements help to reinforce the brand without overshadowing the more recognised logo mark.